5 Reasons Why a Logo Matters for Your Brand

What’s the first image that pops up in your mind when you read the following?

• Two golden arches on a red background.
• A slightly curved checkmark.
• A half-bitten apple.

If your answer was ‘McDonald’s,’ ‘Nike,’ and ‘Apple,’ congratulations! You understand the importance of having a unique brand logo.

Unfortunately, the same can’t be said for the majority of the people. It’s something they don’t even consider until after they’ve established their brand.

That’s, and forgive our French, simply ridiculous.

At a time when 75% of people recognize a brand by its logo, how can you run a business and not design a logo?

And that’s not the only reason why having a distinct logo matters. Let’s have a look at several others.

It Establishes Your Identity

Back in the day, cowboys branded their cattle with hot iron rods to mark ownership. You need to do the same for your business (preferably without using any scorching tools).

Once customers see your company’s remarkable logo on your website, social media platforms, and business cards, they’ll subconsciously develop a positive image of your brand.

And the more attractive your logo, the easier it’ll be to remember.

It Captures Attention

In a world where consumers are bombarded with one brand ad after the other, how can you make sure your name sticks?

Enter: your brand logo.

It quickly grabs viewers’ attention and communicates critical information about your company in an interesting manner.

And the reason behind this is simple. The human brain has been wired in such a way that it processes visuals faster than text.

So, keep this scientific fact in mind the next time you’re having a logo designed.

It Distinguishes Your Brand

In today’s increasingly competitive business environment, it’s hard to differentiate yourself from others – at least product/service wise.

You might think you’re the only brand offering vegan coffee, but then you see your influencer friend talking about another company that sells the same product.

So, why should customers purchase from you? That’s where a well-designed logo can prove helpful.

Sure, your competitors are also selling the same thing, but you are the only one doing it with style, i.e., a distinct logo.

It Communicates Authority

Establishing a business from the ground up can be exhausting, to say the least. And of all the challenges faced during this process, getting customers and vendors to trust you is the most prominent one.

But do you know what can bridge this gap?

Yup! You guessed it right: one-of-a-kind logo.

When people know nothing about your business, a logo can speak volumes. It tells consumers and suppliers that your brand can be trusted through and through.

And once you’ve crossed that bridge, well, it won’t take long for your customers to turn into loyal fans.

It Acts as An Important Marketing Tool

Whether you have a brick-and-mortar store or an e-commerce website, you can’t survive without content marketing. You have to present your product or service in an attractive way.

And most of the time, marketers achieve that by targeting customers across various social media channels.

Now think about it: whenever and wherever your company name appears, so will your logo. Since customers can remember a uniquely-designed logo even after years, it’s an excellent way to cement your brand not just inside their minds but in hearts too.

Hopefully, after reading our blog, you’re convinced of the many advantages associated with creating a logo.

With that said, it has to be created professionally by an agency that lives and breathes logos, among other things – pretty much like Lawton’s Legacy Group.

We thoroughly understand that every business has unique objectives and goals. So, why design a ‘been there, done that’ brand logo?

For that reason and many more, we design visually enthralling logos guaranteed to make a great first impression on your customers.