Is Email Marketing Dead? 5 Facts That Suggest Otherwise

Emails are like the Star Wars: The Last Jedi of the digital marketing world.

For those who don’t know (and we’re definitely judging you for this), Star Wars: The Last Jedi was a film released in 2017 to a polarizing response.

Critics couldn’t stop raving about it, but life-long fans of the Star Wars franchise were highly disappointed.

The same goes for email marketing.

On the one hand, it’s said to be the digital marketing strategy with the highest return on investment, but on the other, people claim it’s dead.

Spoiler alert: it’s not dead. In fact, email marketing is, like, super alive. Those who say otherwise most likely do not know how to utilize it properly.

And you don’t have to take our word for it. We come bearing facts, figures, and statistics.

Emails Are Everywhere.

Computer engineer Ray Tomlinson is credited with sending the first email ever in 1971 – to himself, no less.

What started out as a simple text exchange has gone through an incredible transformation to become a powerful marketing strategy.

According to Statista, the number of people exchanging emails in 2021 was 4.3 billion. And that’s not it. This figure is expected to grow to 4.6 billion – half the world’s population – by 2025.

This statistic should be reason enough for you to leverage email marketing.

Your business could be about anything, you can give your competitors a run for their money with email marketing.

Emails Are Sent Every Day

We’ve established in our last point that over 4.3 billion people use emails. Obviously, they’re sending those emails to someone.

That brings us to our second point: approximately 103 billion emails are sent each day. And, again, the number is expected to reach 375 billion by 2025.

This fact alone proves that email marketing isn’t going anywhere. In fact, it’s only getting ready to take over the world (in a good way).

Even with the emergence of new communication methods, email marketing remains highly popular.

Emails Deliver a High Return on Investment (ROI).

Money – email marketing makes tons of it.

It’s believed that for every $1 you spend on email marketing, you can expect an average return of $36 – the highest ROI of any digital marketing strategy.

So, if you’re a small business struggling to find its footing, email marketing can do wonders. But only if it’s well crafted. While that’s a topic for another day, remember this: personalized emails = success guaranteed.

(Also Read: 4 Branding Tips for Small Businesses)

Speaking of personalized emails…

Personalized Emails Work Even Better

One of the best ways to measure the success of your email marketing campaigns is through open rates. According to MailChimp (2018), the average email open rate is 21%.

Not exactly impressive, right? That’s what we thought.

What if we said there’s a way to increase the figure from 21% to 50%?

Well, writing personalized emails can do exactly that, as proved in the study conducted by Yes Lifecycle Marketing (2019).

Although we recommend starting every email with the recipient’s name, that can prove exhausting. Instead, you can focus on the writing email part and make it as conversational as possible.

Emails Can Win Lost Customers

Let’s imagine you’re going through your inbox. And of the countless emails, one grabs your attention.

‘We Miss You. Please Come Back’, says the subject line.

Naturally, it’ll pique your interest, and you’ll end up opening it.

That’s the impact email marketing has on lost customers – those who didn’t complete their purchase and left halfway.

And according to Adoric (2022), sending such emails (the ones that evoke an emotional response in readers) has a success rate of 69%.

Now You Tell Us. Is Email Marketing Dead?

There’s so much more to email marketing than what we’ve shared in this blog. Why else would 4 out of 5 marketers say that they’ll never stop depending on email marketing?

However, just because it works for them doesn’t mean it’ll work for you too. That’s why you need to work with an agency that will customize its services according to your specific business requirements – like Lawton’s Legacy Group.

We’ll write highly personalized emails that won’t only reach your customers’ inboxes but their hearts too.